FRESH began as a grassroots effort for a grassroots movement, and it’s been tremendously exciting to see the movie spread like wildfire. Within a month of our launch in April 2009, we received over 20,000 visitors and hundreds of screenings were organized.
Today, FRESH is a community of over 100,000 advocates for healthier, more sustainable food, a film that’s used all over the world as a platform to raise awareness and connect people to solutions in their community. But that’s not good enough.We want to make fresh food on every plate the norm, not the exception. We want to reach 1 million people: gardeners, doctors, politicians, teachers, eaters. Not just because that would be a nice boost to our ego (mine especially!), but because we believe that FRESH can truly help get us to a tipping point, when sustainable food will no longer be just a niche market.
"This is very inspirational. I was already switching my eating habits when I watched this documentary. It pushed me to completely switch over to organic and local foods. The pork farmer really was an eye opening with his story about almost dying from an unknown staph strain after getting gouge by one of this hogs. He took a huge step and eradicated his own herd. I think if some one can make that huge of an economic turn, I can definitely pay a few dollars more for my groceries. I have to drive further and make changes that are not as convenient, but it is really worth it knowing your making a difference with your wallet. I've gotten to know the farmers and it nice taking time out and just talking. We all need to really make this lifestyle change for the good of everyone and our communities. It gives you a bond with your community and it would be the death of the large corporation that prey on us for their greed. I've also taken up gardening which is very rewarding and relaxing. Make the switch and you will never look back or regret it."
- Marj on June 25, 2012>
Want to learn more? Check out more recommended books and documentaries on GMOs and genetically modified food.