A documentary that follows director Kip Pastor on a personal journey to answer commonly asked questions about organic food: What exactly is organic? Is it really better, or just a marketing scam?
The film digs deep with farmers, organic certifiers, scientists, and organic critics to explore the content beneath the label and the truth behind the marketing. It takes a balanced approach to clear up misconceptions about organic food while highlighting practical solutions that are transforming the way we grow and eat.
"Brings to light how industry is getting into the market of organics, which is actually bringing down the quality of foods. Encourages me to keep going to farmers markets instead of buying organics at the grocery store."
- Tony F on August 27, 2013>
Want to learn more? Check out more recommended books and documentaries on GMOs and genetically modified food.