Although prop 37 did not win the voting, it is still backed by a large section of the population. About 47% voters stood together against the large GMO firms and took a common stand to support mandatory labeling of GMO foods. John W. Roulac, the CEO and founder of Nutiva, has said that the GMO controversy has heated up tremendously after the voting. Although no to prop 37 got 53.7% of the votes, the initiative against GMO foods is going strong. The next step would be to educate people about their right to know what is in the foods they eat. Organic manufacturers and organizations are uniting together and creating a coalition to spread awareness about this issue. Firms like Natures Path, Green America and Nutiva have together formed a platform called GMOInside.org to spread a word about the issue.
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